The fifteenth (2021) The Hangzhou Cultural Creative Industry Expo has ended successfully.This session is based on the theme of "Creative Hangzhou · Unicom World – Culture Leading Good Life". On the basis of doing a good job in the prevention and control of the epidemic, the "Online Board + Line Forum and Index Release Activity" is adopted.The way is held.During the seven days, more than 30,000 cultural enterprises and brands of more than 30 countries and regions such as Britain, France, Italy, Poland, Japan, South Korea, Thailand, and the online vendar showed more than 200,000 domestic and foreign cultural boutiques. OnlineClicks the amount of 100 million.This year is the 100th anniversary of the founding of the Communist Party of China, and it is also the beginning of the "14th Five-Year Plan".
In the context of an epidemic, the Hangzhou cultural industry still maintains a good development situation in a flourishing.
As an important exhibition platform for the development of the Hangzhou Cultural Industry, Hangzhou Wenbo will continue to show multi-diverse growth and unlimited creativity. It is reported that the Silk Expo completed the signing of the on-site project and reached a total financing intention to reach 100 million yuan.
Exhibitors, audiences, media, and satisfaction with the Wenbo Ceremony of this Cenco will be further improved.
According to the survey of the questionnaire, the audience satisfaction of this session of the Wenbo will reached more than 90%, and the exhibitor satisfaction of participating online activities was more than 96%. Online Changyou World Wenchuang History and Reality Congratulations and Thought Collision here. Just as the 15-year-old Hangzhou Wenbo Association is a cultural and creative event to the past, paying tribute to the past, concentrate on the latest cultural industrial development achievements and various cultural boutiques, vigorously promotes the promotion of the traditional Chinese traditional, red culture, Song Yun culture.
This session, "Creative Creation Cloud" and "Song Yun Jiangnan" two major online venues have brushed a bright transcript. The two major venues have focused on domestic and foreign literary brands and cultural boutiques reaching thousands. The platform is concerned with the number of points and points to exceed 20 million, and the total amount of online transactions exceeded 100 million yuan, which strongly pulled the online cultural consumption. Among them, "Creative Creative Want Cloud" venue brings together hundreds of literary accounts in the fields of Wenbo, non-legacy, creative agricultural products, tens of thousands of high-quality short video, Hangzhou cultural IP in "cloud" with a joy and harmonious The way is deeply rooted; "Song Yun Jiangnan" venue is based on the propagation of Song Yun culture as the main purpose, through the innovation of "theme + content + scene + product", in the Oriental Aesthetics feast of "cloud", Hangzhou story. In addition, during the Wen Expo, it also organized 240 cultural broadcasts. "Xin’an Culture" "Jiande New Agricultural Products" has exceeded 50,000 people, and the country’s characteristic literary product sales exceeds millions. Yuan, strongly promoted the digital transformation of cultural enterprises and the revitalization of digital empowering rural cultures. Offline Creative "foresee" The Future "The Wenbo" of the "Thought" is the name of the Hangzhou Wenbo continues to cultivate "Wenbo" of the Thought. " In the meantime, the forum activities held the release of the industry index, so that this Wenbo will once again become a thought collision, the industry prospects.
Line underground, "Wenchong New Forces" awards ceremony, "Creative Dialogue Creative" Two Startary Industry Summit Forum, 2021 Industry Forum and other industrial forums such as Hangzhou Cultural Industry Investment and Finance Development Forum, and released "2021 China Digital Content Industry" in the country Development Index and Evaluation Report "2021 Hangzhou Cultural Consumption White Paper" "2020-2021 Hangzhou Cultural Creative Industry Investment Development Research Report" and other five cultural field industry annual index development reports.
In 2020, the city’s cultural industry in Hangzhou achieved an added value of 228.5 billion yuan, a year-on-year growth of GDP, accounting for% GDP, and the total strength of Hangzhou cultural industry has jumped to the first place in the provincial cities in the country.
The development of cultural industries and digital economic integration is becoming an important booster that enhances the core competitiveness of Hangzhou cultural industry.
The research results of a series of industrial development index released by this year’s Wenbo will fully highlight the innovative advantages and unlimited potential of high quality integration in Hangzhou cultural industry.
According to the "China Digital Content Industry Development Index" (2021) "released by the Wen Fa, the Hangzhou digital content industry has ranked first in the country (fourth in the country), which is a representative city of the Yangtze River Delta industry circle. This "Wenchuang New Force", "Wenchuang Qingyun List" has born a group of outstanding innovation companies on the new track of cultural industries and digital economic integration, fully showing the strength and style of the Hangzhou Cultural Industry Leading Enterprises.
Promote industrial projects to translate the "never-ending Wenbo", the new light color adhere to market-oriented operation, pay attention to industrial performance, is the direction of the Hangzhou Wenbo Warm.
At this Cultural Fair, Hangzhou Cultural Related Enterprises have signed a project cooperation agreement with Shanghai, Shenzhen and other places, and cooperate to form four cultural industries to guide the investment subscription fund, and the total amount of contract has reached 700 million yuan. The "Wen Chuangqing Yun List" and "Wenchuang New Forces" were reached to the project intention to cooperate, and the amount of intention of the company exceeded 2.1 billion yuan.
At the same time, "Wenchuang E-Talk", which is headed by the Hangzhou Municipal Party Committee, and the Municipal Wenchong Development Center, is officially opened during the Wen Fa, further promoting the digital reform and innovation of cultural industry digital strategic implementation and promotional cultural fields. . Since its establishment in 2007, Hangzhou Wenbo will continue to meet the increasing spiritual cultural needs of cultural creativity, to show the "internationalization, industrialization, specialization, marketization" to highlight the difference in the domestic key cultural exhibition, and climb year by year. The data and rapid expansion of the influence of the Hangzhou cultural industry booming new blueprint has become one of the four major comprehensive key cultural exhibition activities in China. According to relevant person in charge, it is the new starting point of the development of the cultural industry in the new era. Continue to innovate optimization of exhibition ideas and models, continue to start and maintain the "Thought Wenbo" brand, continuously improve the influence of the exhibition, driving force and reputation, and strive to provide "Hangzhou Sample" for the socialist cultural construction of new era .
(Editor: Sun Peng, Kang Mengqi) Sharing let more people see recommendation reading.