On the one hand, on the one hand, the silver -haired economy that provides multi -level, diversified products and services for the elderly is widely optimistic; on the other hand, the market popularity of aging supplies and services is not as expected. In addition to the illegal acts such as consumer fraud, the commodity market regulatory authorities they are satisfied with, but also pay attention to the use of supervision to promote the healthy development of the industry. With the deepening of the aging population, to meet the increasingly diverse life needs of the elderly It is also related to the well -being of the people and social harmony.
On the one hand, the silver -haired economy that provides multi -level, diversified products and services for the elderly is widely optimistic; Products of.
In response to this issue, our reporter interviewed experts and scholars, industry insiders and elderly consumers.
There is a gap between the market supply and the demand for the elderly, and the effective demand has not been fully activated. "In recent years, I bought 5 winter cotton clothes and down jackets for the elderly at home and physical stores. Mr. said, "Either the clothes are too heavy, or the sleeves are not suitable for sleeves, waist circumference, etc., and uncomfortable wear.
"Mr. Zhou said that some cotton clothes and down jackets did well in light, thin, warm, etc., that is, some details are not practical and inconvenient. convenient.
There is also the style that is too fashionable and the price is relatively high, which is not in line with the consumer needs of the elderly. "
Mr. Li, a reader in Taiyuan City, Shanxi Province, also has similar feelings. He bought a pair of sofas for his parents. After arriving, his parents felt that the style was good -looking and the quality was good, that is, "sitting down and standing."
In this regard, Li Zhiye, the chairman of the old furniture company, explained: "Young people generally like short and soft sofas, but the sofas used by the elderly should not be too low and soft. To use high -density sponges with high hardness, other people will feel inconvenient to get up, and soft sofas can easily lead to poor blood flow. "The deputy director of the Chinese Aging Science Research Center, the party, believes that the current market is suitable for the elderly. There are still fewer choices. The market price of some elderly products is different from the consumption level of the elderly.
The consumption decisions of the elderly are more complicated. To consider whether the spouse and children are supported, they must also take into account the peers and social perception. These factors have caused their consumption to be more cautious. "At present, the lack of consumption power for the elderly and the high cost of enterprise production coexist, and the demand for pension consumption has not yet been effectively activated.
Huang Shisong, senior researcher of the National Development and Strategic Research Institute of Renmin University of China and director of the Aging Industry Research Center.
"However, with the development of economic and social development, the consumption power of the elderly will become stronger and stronger, and the willingness to consume and consumption preferences will also change, which also indicates that the silver -haired economy has a very broad market.
Huang Shisong said that at present, there are many general daily life service projects on the market, and services such as long -term care, rehabilitation care, psychological comfort and other services, old -age cultural creativity, living, online consumption and other products and other aspects. There are not many services, it is difficult to meet the diverse and multi -level pension service needs of contemporary elderly people. The standardization level of elderly supplies and services needs to be improved in November 2021. "It is proposed that relevant departments should formulate elderly supplies and service directory and quality standards to promote the certification of pension services.
At present, there are corresponding national standards such as the basic standards, division and evaluation of the basic standards, division and assessment of the service quality of the elderly in the community during the day care center of the elderly in the community. Lei Yang, director of the Standardization Department of the Social Welfare Center of the Ministry of Civil Affairs, said that the relevant departments attach great importance to the aging industries from the top -level design perspective, but relatively speaking, there is still a gap compared with market demand whether it is national standards or industry standards. Elderly supplies include all aspects such as clothing, food, housing, and use. "No rules are unsuccessful, and no corresponding standards will directly affect product quality." Lei Yang said that relevant departments are currently actively improving various standards. Companies with powerful companies can do a good job of corporate standards first. And operating corporate standards. Huang Shisong believes that from the perspective of the investment environment, the business environment of the pension industry still needs to improve. "At present, the pension institution has changed from the approval system to the filing system. There is almost no threshold for registration, but there are still more restrictions on the formal operation.
"Huang Shisong said that" one photo and multiple points "operation is an effective measure to promote the branding, chain, and large -scaleization of pension services, but in actual work, it is difficult to open outlets and cross -regional operations in different places.
This requires relevant departments to establish information sharing and collaborative management mechanisms.
In the long run, the top -level design of the aging industry is still needed.
Party Junwu suggested that it is necessary to study and introduce the mid -to -long -term development plan for the aging industry, and formulate subdivided industrial policies in the fields of aging culture, health, aging manufacturing, livable aging, aging services and aging finance. Model innovation, brand promotion, and regional industrial cluster cultivation are arranged. The development of the old furniture production enterprise founded by Li Zhiye is a microcosm of the development of the silver hair economy. In 2008, Li Zhiye’s enterprise invested in the opening of elderly supplies stores, selling more than 1,000 elderly supplies including blood glucose meters, blood pressure meters, wheelchairs, and massage chairs.
However, sales have been bleak, and more than a dozen stores have been closed one after another. The enterprise then turned to the development and manufacturing and dedicated to the elderly supplies of the elderly in the development, manufacturing and dedicated to the elderly.
"At the end of last year, the State Council issued the" Fourteenth Five -Year Plan "national aging cause development and pension service system planning. The Ministry of Civil Affairs and other departments proposed that within 5 years to support 2 million special difficulties, disabled, and disabled elderly families to implement a suitable aging transformation.
We seize this opportunity and participate in the reconstruction project. The development of enterprises is inseparable from the rise of the silver hair economy.
"Li Zhiye said. Strengthen the protection of the rights and interests of the elderly, and create a friendly social environment for the elderly and friendly consumption environment for the elderly.
Judging from the reader’s letter, maintaining the legitimate rights and interests of the elderly is one of the topics that have attracted more attention. Mr. Chang, Changquan County, Inner Mongolia Autonomous Region, recently left a message on the "Leadership Message Board" of the People’s Daily Online that a local medical device Co., Ltd. and a water purifier shop attracted the elderly to come to the door by leaving gifts. The products can cure all diseases. "A jade bed is 10,000 yuan, and a water purifier that is known as the water brush after filtering does not require more than 6,000 yuan in water purifiers, and a electric therapy instrument is more than 7,000 yuan … In fact, these are deceiving. use.
The hard money saved by the old people made them cheat.
"Mr. Zhang, Xi’an City, Shaanxi Province, said that his mother went to a bank deposit, and as a result, he bought insurance under the inducement of bank staff. The family retreated the insurance the next day after discovery, but in the next few days, his mother continued to receive the sales sales. Advertising telephone. "Advertising customer service claims to be the application we filled in on the website, and also said that if we refuse, we must bear the economic losses caused by it. Relevant departments are urged to strengthen supervision and resolutely investigate and deal with the behavior of deceiving the elderly.
"Mr. Zhang said.
Huang Shisong said that the consumption environment of the elderly needs to be further cultivated.
On the one hand, the infringement behavior of the pension field has not yet formed an efficient and coordinated consumer rights protection mechanism; on the other hand, it is necessary to improve the consumer rights protection mechanism for the elderly in order to allow the elderly to rest assured to consume and avoid worries.
Taking health products as an example, some merchants have consumer fraud, but they are not enough for fraud and crimes. The nature of the case is difficult to define and obtain evidence, and it is difficult for relevant departments to form an effective blow. How to unblock the information channels between multiple departments and form a joint force to accurately crack down on illegal crimes, it also needs to be improved at the institutional level.
The party Junwu believes that in addition to the illegal acts such as consumer fraud, the market regulatory authorities must also pay attention to the use of supervision to promote the healthy development of the industry.
The reason why the elderly is deceived is because there is a need in this regard to lead the development of the industry in accordance with the needs of the elderly, which not only allows criminals to have no opportunity, but also allow the elderly to enjoy a better life.